Guerrilla Marketing Field Guide by Jay Levinson

Author:Jay Levinson [Levinson, Jay Conrad; Levinson, Jeannie]
Language: eng
Format: epub
Publisher: Entrepreneur Press

Maneuver #17

CREATE YOUR DOMAIN NAME

I want the domain name (such as www.gmarketing.com) for my site to be:

Maneuver #18

CREATE A WEBSITE

A good website provides information, offers free newsletters and other information, and even sells products and services. Most of all, it’s the first crucial step in a long and mutually enjoyable relationship between you and your clients.

Your homepage—the first page people see when they visit your site—is like the window display in a store. It must be visually appealing and compelling. It must invite visitors inside to learn more. Decide why you want a website and how you can profit from it. Keep in mind that many guerrilla marketers reap great profits from sites that don’t directly sell anything but merely bring them even closer to their customers. Don’t forget to take full advantage of the internet’s interactivity by getting your visitors actively involved. Ask them to register for something or enter a contest; this will help you get their names and contact information, as well as consent to receive more marketing from you. Getting that precious consent is one of your biggest goals. In this maneuver, you’ll sketch out your site’s basic idea: heading, subhead, and the key points you want to make.

(See Appendix E for Elements of Website Design.)

The headline on my main page is:

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